Starbucks and Disney both once faltered in their marketing efforts. This was because they were too focused on "growth" and lost sight of their "customers".
Starbucks and Disney lost sight of their customers as a result of focusing so much on growth. Even though growth is good but when you focus so much on it and loose customers, how can you grow? This affected their marketing efforts and led to wastage of resources.
The pursuit of growth should be with foresight and with the customers in mind. Such will reward the firm's marketing efforts.
